Banana Republic Rebranding

The ask was to rebrand Banana Republic, including creating stationary and a new logo. The challenge also involved demonstrating the logo’s versatility on apparel through mock-ups.

This rebranding project focused on giving Banana Republic a modern and versatile identity while preserving its sophistication. The new logo integrates the initials B and R in a minimal yet abstract form, moving beyond traditional lettermarks to create a symbol that evokes curiosity.
By designing the logo as both a recognizable letterform and an adaptable icon, it seamlessly works across various applications—from clothing and accessories to digital platforms and packaging. This approach enhances brand recognition while maintaining an elevated, contemporary aesthetic.
The result is a sleek, timeless identity that reflects Banana Republic’s evolution, ensuring a balance between heritage and innovation.